An Introduction to White Label Cosmetics

Have you ever been struck by the idea of launching your own cosmetics brand? But where do you even start? Let’s pause for a second because white label cosmetics may be just the solution you’ve been searching for!

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Explanation of White Label Cosmetics

White label cosmetics are essentially no-name products that are crafted by one company and then sold to another business to rebrand and sell under their own label. Why does this matter? It means you can initiate your own cosmetic brand without the burden of handling the production process! Instead, you can concentrate on making your brand iconic, marketing it, and pushing your products.

We also recently put together a whole guide on how to start a white label Clothing Brand here. 

Importance of White Label Cosmetics in the Beauty Industry

Can we talk about how popular White label cosmetics are becoming in the beauty industry? 

They’re the bee’s knees! Being a startup doesn’t mean you need to cough up big bucks and waste time concocting your formulas or designing your packaging. Just pick a pre-made formula, customize the package and label, and voila! Start selling your products.

It’s an amazing opportunity to evaluate the market and see what products hit the sweet spot with your target audience.

White label cosmetics give you the ability to quickly introduce new products to the market, helping you to stay competitive and satisfy your consumers’ needs. The cosmetics market is always changing, but you can keep up with it without spending a ton of money on R&D by leveraging the white label cosmetics model. 

Let’s Dive In

We’re going to equip you with a thorough guide on how to launch your very own White label cosmetics brand! We’ve got everything you need to know, from cherry-picking the perfect manufacturer to customizing your products and branding. 

We’ll also tackle the ups and downs of using white label cosmetics and give you tips on how to collaborate with manufacturers like a pro.

What are White Label Cosmetics?

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Definition of White Label Cosmetics

You know those beauty and personal care products you love so much that you can’t help but buy them every time you run out? Well, those might actually be white label cosmetics. 

White label cosmetics are made by a different firm but sold under the label of another, more well-known brand. Companies can make their own branded items with little to no investment in R&D or manufacturing costs thanks to their availability. This means that the same product with the same components and packaging may be sold under several brand names.

Differences Between Private Label and White Label Cosmetics

You might have heard the terms white label and private label being used interchangeably, but they’re not exactly the same. Private label products are developed and produced exclusively for a specific retailer or brand. The manufacturer works closely with the brand to create custom formulations, packaging, and labeling, which are unique to that brand.

On the other hand, white label products are pre-existing formulas that can be purchased by multiple brands and sold under their own labels. While customization options are still available, they are typically more limited than private label products. 

We put together a whole separate guide on how to start in Private Label Skincare Brand at this link. 

Examples of White Label Cosmetic Products

White label cosmetics include a wide variety of uses, from skincare to haircare to makeup to general personal care. Here are some white-label beauty items that you could find at a store:

  • Facial cleansers: Whether you’re looking for a foamy, gel, or cream cleanser, white label manufacturers typically supply a wide selection of formulae for you to brand and sell under your own name.
  • Moisturizers: White-label moisturizers come in a number of textures and formulations, including creams, lotions, and serums, and include a wide range of active chemicals to address a wide range of skin concerns.
  • Lipsticks: White label lipstick makers provide a wide selection of shades and formulas that may be repackaged and sold under a company’s own name.
  • Shampoos and conditioners: Several types of shampoos and conditioners, such as sulfate-free, color-safe, and volumizing varieties, are offered among the white label haircare products.
  • Body lotions: White label suppliers typically provide both scented and unscented versions of their body lotions so that their clients may sell them under their own names.

It’s crazy to think that all of these products could potentially be white label, isn’t it?

Advantages of White Label Cosmetics

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As you’re probably beginning to see, there are a number of advantages to the white label cosmetics model. It can be the perfect solution for a game-changing approach to creating your own beauty and personal care products. But why is white labeling so beneficial? Here are just a few of the many advantages to consider:


When it comes to creating your own products from scratch, there are significant costs to consider including research and development, manufacturing, and packaging. 

For a new business, this can quickly become a financial burden. White label cosmetics, on the other hand, offer a cost-effective solution that can help you get your business off the ground without breaking the bank.

Produced in large quantities, the cost per unit of white label cosmetics is significantly lower than developing your own products. Plus, by taking advantage of economies of scale, you can purchase products in bulk and receive discounts that further reduce your overall costs.

Faster Time-to-market

Starting from scratch can take a long time – we’re talking months or even years – to develop, manufacture, and package your products. White label cosmetics provide a faster time-to-market solution, enabling you to get your products out there and in front of customers in just a matter of weeks.

By taking advantage of pre-made products, you can avoid the long and costly development process and focus on branding, marketing, and sales. This way, you can get your products out there and making money faster.


There is a lot of room for creativity with white label cosmetics, which is difficult to find when starting from scratch. The goods have already been designed and produced, so you may pick and choose from a variety of options and modify them to suit your needs. You won’t have to reinvent the wheel from scratch to make something truly special for your company’s customers.

Make the product uniquely yours by personalizing the box, logo, and promotional materials. Making a one-of-a-kind product is a certain way to gain attention and sales.

Quality Control

One of the most serious issues with white label cosmetics is quality management. On the other hand, working with a reputed manufacturer ensures that the items are of great quality. Many producers employ the same chemicals and formulas as premium brands, assuring the products’ safety and efficacy.

Dealing with a respected manufacturer may help guarantee that the items match your quality and safety requirements. You may also collaborate closely with the manufacturer to guarantee that the items suit your exact specifications.

How White Label Cosmetics Work

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Selecting The Right White Label Cosmetic Manufacturer

Choosing the correct white label cosmetic manufacturer is one of the most critical elements in developing your own cosmetics brand. The sheer number of manufacturers available may be bewildering, and making the proper pick is critical to the success of your organization. The following are some important aspects to consider when choosing a white label cosmetic manufacturer:


When it comes to cosmetics, quality is everything. To ensure the safety and efficacy of their goods, you should check that the company you pick employs only the highest quality ingredients and adheres to stringent quality control standards.

Range of Products 

Search for a manufacturer who offers a diverse selection of items that match the specific demands of your business. The manufacturer should provide you with a wide selection of alternatives, including skincare, haircare, cosmetics, and personal care goods.


Be certain that the manufacturer provides customization choices so that you can produce unique goods that are consistent with the essence of your company.


Seek out a manufacturer with competitive pricing to optimize your earnings.

Customizing White Label Cosmetics

After zeroing in on a potential white label cosmetics producer, the next step is to personalize your items. Options for formulations, hues, aromas, and presentation are all part of this process. You might expect the following steps throughout the customization procedure:

Product Selection

Identify the goods you wish to modify by selecting them from the available options. A few examples of such customization are making careful formula, color, and fragrance choices.


Choose a package style that reflects the values of your company. There are a variety of bottle designs, colors, and labels from which to choose.


Promoting Your Brand Put your brand’s logo and package design on all of your items.


Ensure your items are up to snuff in terms of quality by putting them through their paces before you release them to the public.

How to Brand Your White Label Cosmetics

White label cosmetics are only as good as their packaging and labeling. The packaging you use should be aesthetically pleasing, serve its intended purpose, and be consistent with the overall tone of your eCommerce business. Packaging and branding your white label cosmetics requires careful consideration of the following factors:

Attractive Packaging

Select packaging that is both aesthetically pleasing and practical. In addition to serving as a kind of product protection, the packaging should be straightforward to open and use.


Advertisement Put your brand’s logo and design on the box. As a result, consumers will be more likely to recognize and choose your items over those of rivals.


Be sure to provide all relevant information, including contents, directions for use, and any potential dangers, on the packaging.

Product Photography

Take professional-looking images of your products to promote them on your website and social media. It’s important that these images both highlight the goods and fit in with the overall aesthetic of your business.

5 of The Best White Label Cosmetics Suppliers

Selecting the right white label cosmetics manufacturer is critical to the success of your eCommerce business. Let’s take a look at 5 of our top picks for white label suppliers to get you started in business. 

1. HSA Cosmetics

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White label cosmetics producer HSA Cosmetics is an industry leader in the areas of skin care, hair care, and body care. The products they provide can be tailored to your company’s specific requirements. HSA Cosmetics is an excellent vendor for many reasons.


To guarantee the safety and efficacy of their products, HSA Cosmetics uses only the finest ingredients and employs stringent quality control procedures.


Formulas, fragrances, colors, and even packaging are just some of the ways in which HSA Cosmetics may be tailored to meet the specific needs of individual businesses.


HSA Cosmetics has been in the cosmetics market for over 35 years, making them an experienced and trustworthy partner for companies who want to make top-notch goods.

Competitive Pricing

Pricing that allows businesses to maximize earnings while still providing high-quality items is something HSA Cosmetics excels at.

2. Aurora

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Aurora is another top white label cosmetics manufacturer that specializes in skincare, hair care, and makeup products. They have a team of experienced chemists who work to develop high-quality products that meet the needs of their clients. Here are some reasons why Aurora is a great supplier:


Aurora uses only the highest quality ingredients and employs stringent quality control procedures to guarantee that their products consistently meet or exceed customer expectations.


Aurora allows businesses to tailor their products to their own image by providing a wide variety of customization choices for product formulae, packaging, and branding.


Aurora strives to bring its customers the most cutting-edge cosmetics on the market, thus the company is always on the lookout for emerging cosmetics trends and technologies.


Aurora is concerned about the environment and makes an effort to package and utilize products that are less harmful to the planet.

3. Columbia Cosmetics

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Columbia Cosmetics has been around for more than 40 years, making it a veteran in the white label cosmetics sector. Skincare, haircare, and cosmetics are just some of the many things in their extensive catalog of adornment options. Some of the many reasons they make an excellent provider are as follows.


High-Quality Ingredients and Strict Quality Control Procedures: Columbia Cosmetics is committed to the safety and effectiveness of its products and only employs the finest ingredients available.


Formulas, packaging, and branding may all be tailored to suit individual clients, letting firms produce one-of-a-kind wares that reflect their own distinct personality.

In-House Laboratory

Columbia Cosmetics has an in-house laboratory, where they create and test new products thoroughly.

Competitive Pricing

They provide reasonable prices, allowing companies to get the most of their revenue.

4. K&B Labs

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White label cosmetics producer K&B Laboratories is a California family business. They focus solely on developing organic cosmetics and toiletries. For the following reasons, they make an excellent vendor:

Natural and organic ingredients

The products K&B Laboratories utilizes are entirely natural and organic, so they’re safe for sensitive skin and the environment.


Formulas, fragrances, packaging, and branding may all be tailored to the needs of individual enterprises.

Small Batch Production

K&B Laboratories is dedicated to small-batch production since it provides for more precision in quality assurance and product freshness.

Competitive Pricing

Their prices are inexpensive in comparison to the market, so enterprises may make the most of their revenue.

5. Audrey Morris Cosmetics

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It’s no secret why Audrey Morris is such a household brand in the white label beauty market. This Florida-based firm has been selling private label and white label cosmetics since 1965!

High Quality

The dedication to quality is only one reason why Audrey Morris is such a fantastic provider. All of their products are rigorously tested for safety and efficacy before they hit the market, and they employ only the highest quality components in their formulations.


Audrey Morris’s adaptability is just another benefit of working with them. They provide several opportunities for personalization, such as tailor-made formulas, packaging, and labeling. This enables their patrons to tailor-make goods to the precise tastes and preferences of their core customer base, thereby strengthening the bond between the two.

Customer Service

Audrey Morris is well-known not just for the quality and flexibility of their products, but also for the exceptional care they take of their customers. Throughout the life of a product’s development, they engage directly with customers to learn about their needs and provide individual assistance. As a result of their team’s responsiveness and friendliness, firms have an easier time developing high-quality items tailored to their specific requirements.

FAQs About White Label Cosmetics

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Is Kylie Cosmetics Private Label?

Yes, Kylie Cosmetics is a private label brand. The products are manufactured by Seed Beauty and sold under the Kylie Cosmetics brand name.

What is White Labeling vs Private Labeling?

White labeling and private labeling are similar concepts, but there are some differences. White labeling typically involves using an existing product and adding your branding to it, while private labeling involves creating a product from scratch and branding it as your own.

How Do you White Label a Product?

In order to white label a product, you must first locate a manufacturer who makes the item you wish to sell and who also provides white labeling services. You and the manufacturer will collaborate on the product’s unique branding and packaging before you sell it under your own label.

Is Fenty Beauty Private Label?

No, Fenty Beauty is not a private label brand. It is owned by Rihanna and manufactured by Kendo Holdings, which is a subsidiary of LVMH.

Is Private Label Skincare Profitable?

Yes, private label skincare can be profitable if done correctly. By creating your own brand and products, you can differentiate yourself in the market and potentially earn higher profit margins.

What Beauty Brands are Private Label?

Kylie Cosmetics, Morphe, and ColourPop are just few examples of private label cosmetics. In order to develop their own goods and identities, these companies team up with manufacturers.

What is White Label Skincare?

White label skincare refers to skincare products that are manufactured by a third-party manufacturer and sold under a different brand’s name. The manufacturer produces the product, but the branding and packaging are customized for the brand selling the product.

The Final Word on White Label Cosmetics

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Entrepreneurs who want to create their own beauty brand can save money, get their product to market more quickly, and have more creative control by using white label cosmetics. Yet there are also certain difficulties to think about, such restricted command over the manufacturing procedure and the possibility of quality control concerns.

In spite of these obstacles, white label cosmetics are becoming increasingly popular in the cosmetics market, suggesting a promising future for this type of enterprise. Because of the proliferation of online shopping and social media, it is now simpler than ever to launch a cosmetics company and instantly connect with customers all over the world.

White-label cosmetics are expected to continue emphasizing sustainability and natural components in the near future. Beauty companies are reacting to rising consumer awareness of the need to provide more sustainably sourced options by stocking their shelves. Furthermore, with the expansion of the men’s grooming industry, more private label cosmetics catering to males will undoubtedly enter the market.

White label cosmetics, in general, present an excellent opening for newcomers to the cosmetics market. Developing a successful beauty brand and standing out in a competitive market requires forming a partnership with the right manufacturer and devoting attention to branding and marketing.