What Are the Best Products to Sell on Amazon FBA?

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As a budding Amazon entrepreneur, you are likely on the lookout for the best products to sell on Amazon FBA. In the world of e-commerce, Amazon FBA represents a significant opportunity for entrepreneurs looking to make their mark. Whether you are a seasoned seller or just starting out, this platform can provide the means to reach a massive audience and simplify the sales process.

In February 2022 alone, Amazon recorded a total of 2 Billion visitors. This is a phenomenal number of visitors who have buying intent. 

To add to this, a poll conducted by Feedvisor found that 89% of consumers were more likely to shop on Amazon than any other online retailer.

So, what are the best products to sell on Amazon FBA?

In this article, we will delve into the intricacies of Amazon FBA and examine its many benefits. Additionally, we will provide you with a comprehensive guide to choosing the best products to sell on this platform, including top product categories, key factors to consider, and product sourcing strategies.

What is Amazon FBA?

Fulfillment by Amazon, or Amazon FBA, is a service offered by the eCommerce giant that streamlines the sales process for business owners. This program allows you to store your products in Amazon’s fulfillment centers, where they will be picked, packed, and shipped to customers, with Amazon handling customer service as well.

With Amazon FBA, you will be able to focus your efforts on sourcing and promoting your products, while Amazon takes care of the rest. Furthermore, the Amazon Prime badge provides a valuable selling point to customers, as it offers fast and reliable shipping, which is an essential factor for success in the eCommerce world.

By the end of this article, you will have a thorough understanding of how Amazon FBA can help you achieve success and reach your goals as a business owner.

Factors to Consider When Choosing ​​the Best Products to Sell on Amazon FBA

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When it comes to identifying and selecting the most promising products for selling on Amazon FBA, a number of key factors must be taken into consideration. These factors include: demand and competition, profit margins, seasonality, and shipping costs.

Demand and Competition

A critical consideration when determining the potential success of a product on Amazon FBA is the level of demand it enjoys, and the competitiveness of the market it inhabits. To evaluate these factors properly, you need to do market research and look at sales numbers for the relevant product category.

One particularly useful tool for gauging demand is Amazon’s Best Seller Rank (BSR). This metric shows how well a product is selling in comparison to other products in the same category. A product with a high BSR is often a good indication that it has strong demand.

It is equally important, however, to also assess the level of competition in the market. Choosing a product that is in high demand and has little competition can make it much more likely that you will do well on the platform.

Profit Margin

Another key factor that must be taken into account when choosing the best products to sell on Amazon FBA is the profit margin that can be expected. This metric is the amount of money that will be made after the cost of the product, the cost of shipping, and any other costs are taken into account.

To figure out the profit margin, you need to know what each product’s cost of goods sold (COGS) is. This number includes the price of the product, the cost of shipping it to the customer, and any other costs that were incurred to get the product to the customer. Subtracting the COGS from the selling price will yield the profit margin.

Even though a high profit margin is good, it’s also important to think about demand and competition when choosing products, as these can also have a big effect on overall success.


Seasonality is a significant factor that should be taken into consideration when choosing the best products to sell on Amazon FBA. Demand for some products goes up and down throughout the year, which can have a big effect on sales.

For example, items associated with holidays, such as Halloween costumes or Christmas decorations, will typically see a significant increase in demand during their respective holiday season. Conversely, products related to the summer months, like sunscreen or pool toys, will see a surge in demand during the summer.

Seasonality is an important thing to think about when choosing the best products to sell on Amazon FBA because it can have a big effect on sales and profits.

Shipping Costs

Shipping costs are a crucial factor that must be taken into consideration when choosing the best products to sell on Amazon FBA. Shipping costs can have a big effect on how profitable a product is as a whole, so it’s important to think carefully about shipping costs when choosing products.

To figure out how much shipping will cost, you need to look at a number of things, such as the product’s size, weight, and packaging, the shipping method and destination, and the cost of shipping materials like boxes, tape, and packing peanuts.

In order to effectively evaluate the overall profitability of a product, it is important to consider all associated shipping costs.

The Best Products To Sell on Amazon FBA: Top 5 Categories

Choosing the right product category to sell is the most important thing you can do to take advantage of the many opportunities with Amazon FBA. With so many different kinds of products to choose from, it can be hard to know where to start. 

Still, there are a few categories that have done well on the platform over and over again, giving sellers great opportunities.

Let’s look at some of these product categories and the best products to sell on Amazon FBA.

1. Health and Personal Care

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The health and personal care category constitutes one of the most sought after and profitable segments within Amazon FBA. This category includes a wide range of products, from vitamins and nutritional supplements to first-aid kits and over-the-counter drugs.

The health and personal care category does very well, mostly because people are becoming more health-conscious and, as a result, are willing to spend a lot of money on products that keep them healthy and help them feel better. 

However, the competition within the health and personal care category is intense, thereby offering ample opportunities for sellers to establish themselves as industry leaders, expand their customer base, and attain growth.

2. Beauty and Grooming

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The beauty and grooming category is another one that has some of the best products to sell on Amazon FBA. This category includes a wide range of things, like skin care, hair care, cosmetics, and tools for grooming.

The popularity of the beauty and grooming category stems primarily from the ever-increasing demand for premium quality beauty and grooming products that help enhance one’s appearance and boost their self-confidence. 

Additionally, the beauty and grooming sector is highly dynamic and is constantly evolving, thereby providing a continuous stream of novel and exciting products to sell, as well as opportunities for growth and success.

3. Home and Kitchen

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The home and kitchen category is another one of the most extensive and diverse categories within Amazon FBA, and encompasses products ranging from kitchen appliances, bedding, bath products, and home decor.

Everyone needs products for their home, and the market is continually updated with improved products, thereby generating an unyielding demand for new and innovative products.

4. Electronics

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This category encompasses a vast array of technological offerings, ranging from the ubiquitous smartphones, laptops, gaming consoles, to an array of accessories designed to enhance the overall user experience.

The electronics sector is a testament to the ever-evolving technological landscape, and the constant demand for the latest and greatest technological advancements.

But it’s important to remember that the electronics industry is heavily regulated. There are strict rules and protocols in place to make sure that the products sold are safe and of good quality. As a seller, it is crucial to be thoroughly informed about the regulations and standards of the products you plan to sell, in order to avoid any potential legal issues and ensure compliance.

5. Pet Supplies

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In the Amazon FBA ecosystem, the pet supplies category is another popular one with a lot of potential for sellers to tap into. This category includes a wide range of products, such as pet food, toys, grooming supplies, and accessories. These products are all made to meet the different needs of pet owners.

This category is popular because more and more people are getting pets and spending more and more money on them. Pets are often considered as a part of the family, and pet owners go to great lengths to ensure that their animals are well taken care of, with high-quality food, toys, and accessories being a top priority.

The pet category holds some of the best products to sell on Amazon FBA. But to be successful in this highly competitive and lucrative category, you need to know a lot about the market and how people act.

Product Sourcing Strategies

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When it comes to doing well on Amazon FBA, where your products come from is one of the most important factors. 

To source the best products to sell on Amazon FBA, you must choose from an array of sourcing strategies. 

Importing From China

A very popular way for Amazon FBA sellers to find products is to import them straight from the Middle Kingdom. By taking advantage of China’s low-cost production resources, you can offer your customers very low prices and get a big edge over your competitors. To import from China, you’ll need to find a reliable supplier and figure out how to handle shipping and customs.

One of the best things about importing from China is that you have more control over the design and quality of the product because you can work with the manufacturer to make a product that fits your needs. 

There are also discounts for buying in bulk and the ability to negotiate lower prices for larger orders.

However, there are several challenges that come with importing from China. Shipping times tend to be longer, and there is a significant risk of delays and complications at customs. There are a lot of scam companies in China, so it’s important to do a lot of research and do your homework before choosing a supplier.

Wholesale and Dropshipping

Wholesale and dropshipping are two ways to get products that work together to let you sell things without having to keep any inventory. In the case of wholesale, you purchase products in bulk from a supplier and sell them individually to your customers. In contrast, dropshipping involves the supplier shipping the products directly to your customers on your behalf.

One of the main advantages of wholesale and dropshipping is the reduced financial risk and faster time to market as you don’t need to invest a significant amount in inventory upfront.

However, wholesale and dropshipping come with their own set of difficulties. Profit margins tend to be lower, as you need to factor in the expenses of the supplier and shipping. 

Additionally, you have limited control over product quality and customer service, as these are the responsibility of the supplier.

Private Label

Private labeling is a strategy for obtaining products where you make and sell your own brand. To private label, you must find a manufacturer to make your products and take care of the logistics of production and shipping.

One of the best things about private labeling is that you have full control over how the product looks, how well it works, and how it is branded. You can create a unique product that differentiates you from other sellers and appeals to your target audience. a robust brand reputation over time.Also, since you own the brand and have control over how it is made, you can negotiate for higher profit margins and build a strong reputation for the brand over time.

It’s also worth noting that there is a higher risk of product defects and quality control issues, as you are responsible for supervising the production process.

Retail Arbitrage

Retail arbitrage is a compelling strategy for eCommerce entrepreneurs looking to source the best products to sell on Amazon FBA. It involves identifying underpriced products at brick-and-mortar retail locations and reselling them on Amazon, for a higher price. Retail arbitrage is profitable because there is a difference between how much something costs to buy and how much it costs to sell it again. This requires good sourcing skills and knowledge of the market.

There are various methods for sourcing products for retail arbitrage. One of the most common techniques is using barcode scanning apps that compare prices across retail locations and online marketplaces. This tool enables entrepreneurs to quickly identify products that are underpriced and ripe for resale.

Key Points – The Best Products to Sell on Amazon FBA

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If you want to be successful at selling things on Amazon FBA, it is very important to choose items that have the qualities and meet the criteria needed to be a commercial success.

  • Amazon FBA is a fulfillment service provided by Amazon that handles storage, shipping, and customer service for sellers on the platform.
  • Choose products that are in high demand and have low competition.
  • Consider the product’s profit margin, seasonality and shipping costs to truly find the best products to sell on Amazon FBA.
  • The top product categories for the best products to sell on Amazon FBA are; Health and Personal Care, Beauty and Grooming, Home and Kitchen, Electronics and Pet Supplies.
  • The best product sourcing strategies include; Importing from China, Wholesale and Dropshipping, Private Label and Retail Arbitrage.
  • The key features of a good Amazon FBA Product are a Unique Selling Point, Lightweight and Compact, Durable and of High Quality and finding products that are Easy to Store and Fulfill.
  • By considering all the above factors, you can source the best products to sell on Amazon FBA and  increase your chances of success and profitability.