There are two primary business strategies to think about if you want to launch an online store: Amazon FBA vs Dropshipping. These two approaches, which both have advantages and drawbacks of their own, have grown in popularity in recent years. Let’s take a deeper look at these two business ideas and see which one could work best for you as you embark on your eCommerce journey.

Sellers can keep their products in Amazon’s warehouses thanks to the “Fulfillment by Amazon” (or “Amazon FBA“) service. By placing a purchase, Amazon takes care of the delivery, customer support, and returns. The vendor does not maintain the goods in stock while using dropshipping, on the other hand. The vendor instead sends the order and shipping information to a third-party supplier, who then sends the items straight to the client.

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With revenues expected to exceed $4 trillion in only 2020, the eCommerce sector has experienced recent years of fast growth. With the popularity of online shopping increasing, it’s not surprising that many company owners are turning to eCommerce as a method to launch their own enterprises. It might be difficult to choose the best eCommerce approach, though.

By the conclusion of this article, you’ll have a better grasp of the benefits and drawbacks of each model and be able to choose which one is the best fit for your company. Now, let’s go in and compare Amazon FBA vs dropshipping.

What Is Amazon FBA?

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To gain a comprehensive understanding of Amazon FBA versus dropshipping, we need to delve deeper into each. Starting with Amazon FBA, commonly referred to as “Fulfillment by Amazon.” Amazon FBA is a service offered by Amazon that allows sellers to store their products in Amazon’s warehouses. Once a purchase is made, Amazon handles delivery, customer service, and returns. Over the years, this service has gained immense popularity due to its convenience and numerous benefits provided to sellers.

Fulfillment and Logistics

One of the prime benefits of Amazon FBA lies in its superior order fulfillment and logistics services. Given Amazon’s extensive network of warehouses and distribution centers, products can be stored closer to customers, thereby facilitating faster delivery times. Amazon also undertakes the responsibility of shipping and handling, liberating sellers from the task of packing and shipping their own products. This offers sellers additional time and resources to concentrate on other facets of their ecommerce business.

Customer Service

Another perk of Amazon FBA is its exceptional customer service. Amazon has a well-earned reputation for providing top-notch customer service, which extends to the purchases fulfilled by Amazon. The responsibility of addressing customer inquiries and managing returns lies with Amazon, freeing sellers from dealing with these issues directly. This not only saves time but also helps maintain a positive relationship with customers.

Increased Credibility

The reputation of Amazon FBA sellers receives a boost as well. When a product is fulfilled by Amazon, it becomes eligible for Amazon Prime, offering buyers the benefit of free two-day shipping. This can lead to increased sales and enhanced customer satisfaction ratings. Moreover, products fulfilled by Amazon tend to feature more prominently in Amazon’s search results, potentially leading to increased visibility for sellers.

However, it’s critical to also consider the cons of Amazon FBA. While the service provides many benefits, it also involves certain costs and potential drawbacks, such as FBA fees, a certain lack of control over inventory stored in the Amazon warehouse, and the potential for intense competition within the Amazon marketplace.

On the other hand, the dropshipping model, which could be run on platforms like Shopify, presents its own set of pros and cons. With a dropshipping store, you won’t need to store inventory or handle shipping yourself, as your dropshipping supplier will do that for you. This can increase your profit margin since you’re not incurring storage and shipping costs. However, customer service and quality control could become challenging since you’re not handling the products directly.

Choosing between Amazon FBA and dropshipping in 2023 really depends on your individual business needs and circumstances. Evaluating the benefits and drawbacks of each model can help you make an informed decision for your ecommerce business.

Fees and Costs

While there are several advantages to using Amazon FBA, there are also drawbacks to consider. The fees and expenditures associated with the service are one of the most significant disadvantages. Amazon charges costs for storage, handling, and delivery, which may rapidly add up. Furthermore, Amazon collects a referral fee for each transaction, which may range from 6% to 45% depending on the product category.

Less Control over Fulfillment Process

The lack of control over the fulfillment process is another downside of Amazon FBA. When a product is fulfilled by Amazon, the seller entrusts Amazon with the shipment and handling. This implies that the seller has little influence over how any problems with the shipping are addressed. Furthermore, because Amazon handles all customer care queries and returns, the seller may miss out on developing a relationship with their consumers.

Dropshipping in 2023

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Now let’s turn our attention to dropshipping, another popular eCommerce model. Dropshipping is a method of eCommerce where the seller doesn’t keep the products in stock. Instead, the seller forwards the order and shipment details to a third-party supplier, who then ships the products directly to the customer. This means that the seller never handles the products themselves, and the supplier is responsible for fulfilling the orders.

Lower Start-Up Costs

One of the biggest advantages of dropshipping is its low start-up costs. Because sellers do not have to purchase inventory upfront, they can save money on storage and shipping costs. Additionally, because there is no need to purchase inventory upfront, sellers can test out different products and niches without risking a significant amount of capital.

Greater Control Over Fulfillment Process

Another advantage of dropshipping is the greater control over the fulfillment process. Because sellers are working directly with the supplier, they can have more control over the shipping and handling process. This means that sellers can ensure that products are shipped quickly and that they are packaged properly. Additionally, because sellers are not relying on a third-party service to fulfill their orders, they have more control over the customer experience.


Dropshipping inherently offers a significant degree of flexibility. Sellers can run their businesses at their convenience and from any geographical location. This makes it an attractive option for those wanting to launch an online store but are restricted by time or budget constraints.

Greater Responsibility for Customer Service

Despite its numerous benefits, dropshipping isn’t devoid of drawbacks. One notable downside is the elevated responsibility for customer service. As sellers interface directly with the supplier, they’re accountable for addressing any customer service inquiries or issues. This necessitates that sellers are prepared to manage customer grievances and provide quick, effective resolutions.

Less Credibility

Another potential drawback of the dropshipping business model is the potential loss of credibility. Since the seller doesn’t physically handle the products, there’s an increased likelihood that items may not be delivered promptly or may not meet expected quality standards. This could lead to negative customer feedback and a subsequent erosion of credibility.

However, when evaluating dropshipping vs Amazon FBA in 2023, it’s essential to consider what’s best for sellers. While Amazon sellers operating an FBA business gain the benefits of Amazon’s robust fulfillment service and the ability to showcase their products on Amazon’s popular platform, they also face certain challenges. These can include FBA fees, stringent requirements, and intense competition within the Amazon business ecosystem.

Conversely, dropshipping on Amazon or other platforms presents its own pros and cons. It might offer higher margins and lower upfront costs, but the seller may face challenges in maintaining quality control and customer service, as mentioned earlier.

Deciding between an Amazon FBA or dropshipping model for 2023 would largely depend on the individual seller’s resources, capabilities, and business goals. Both models can be successful if implemented and managed effectively, but each requires careful consideration and strategic planning to maximize profitability and growth.

The Pros and Cons of Amazon FBA vs Dropshipping

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After examining the distinct benefits and drawbacks of Amazon FBA vs dropshipping, let’s see how these two business models contrast. Despite their superficial resemblance, there are several significant distinctions between the two.

Similarities Between Amazon FBA vs Dropshipping

The fact that both dropshipping and Amazon FBA entail selling things online is their most obvious similarity. Without the requirement for a physical storefront, both models enable vendors to access a worldwide audience and market their items. These business types provide some flexibility since vendors can operate from different locations.

Differences Between Amazon FBA vs Dropshipping

While dropshipping and Amazon FBA have certain parallels, there are also some significant distinctions to take into account.

Fulfillment and Logistics

The logistics and fulfillment processes between the two models are one of their most significant distinctions. With Amazon FBA, Amazon takes care of the seller’s shipping, handling, and customer support. With dropshipping, the seller is in charge of dealing directly with the supplier to make sure that orders are completed and delivered on schedule. Dropshipping necessitates more coordination and communication between the seller and the provider as a result.

Fees and Expenses

The expenses and fees related to each model for Amazon FBA vs dropshipping are a key distinction between them. In addition to a referral fee for each sale, Amazon FBA levies costs for handling, shipping, and storage. While dropshipping does not require merchants to buy inventory up front, the price of the items themselves could be higher because of the supplier’s markup. Also, the cost of shipping and handling, which can mount up over time, may be the responsibility of the sellers.

Control Over the Process of Fulfillment

Sellers that use Amazon FBA have less control over the fulfillment process because Amazon handles the shipment, handling, and customer support. While dropshipping gives sellers more control over the fulfillment process, they are also in charge of making sure that orders are sent on time and that customer support issues are addressed properly.

Trustworthiness and Brand Reputation

Because of the Amazon name and eligibility for Amazon Prime, Amazon FBA gives merchants improved credibility and brand reputation. On the other side, dropshipping could have a lower reputation due to the higher likelihood of items not being delivered on time or being of poor quality.

FAQs About Amazon FBA vs Dropshipping

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Is Amazon FBA vs Dropshipping Better?

It depends on the specific needs and goals of the seller. Amazon FBA offers greater credibility and a well-established fulfillment process, while dropshipping offers more flexibility and lower start-up costs, but requires more coordination and responsibility from the seller.

How Profitable is Amazon Dropshipping?

Amazon dropshipping can be profitable, but it also has its own set of challenges and risks. Profitability will depend on a variety of factors, including the niche, competition, and marketing strategies.

Is Amazon FBA worth it as a Beginner?

Amazon FBA can be worth it as a beginner, especially for those who want a more hands-off approach to eCommerce. However, it is important to consider the fees and costs associated with the service, as well as the lack of control over the fulfillment process.

How Much Does it Cost to Start Amazon FBA?

The cost to start Amazon FBA will depend on a variety of factors, including the cost of the products, shipping and handling fees, and Amazon’s fees for storage and handling. Sellers should also consider the cost of marketing and advertising their products.

Can I Become Millionaire with Amazon FBA?

While it is possible to become a millionaire with Amazon FBA, it is not a guarantee. Success will depend on a variety of factors, including the niche, competition, and marketing strategies.

Is Amazon FBA Always Profitable?

Amazon FBA is not always profitable, as there are many factors that can impact profitability, such as competition, pricing, and marketing strategies.

Is it Easy to Sell on Amazon FBA?

Selling on Amazon FBA can be easy for some sellers, but it can also be challenging for others. Success will depend on a variety of factors, including the niche, competition, and marketing strategies.

Do FBA Sellers Pay for Shipping?

FBA sellers do pay for shipping to Amazon’s warehouses, but Amazon handles the shipping to customers once the product is sold.

Key Takeaways: Amazon FBA and Dropshipping

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As we’ve seen, both dropshipping and Amazon FBA have advantages and drawbacks of their own. Although it has higher fees and less control over the shipping process, Amazon FBA has a more established fulfillment procedure, stronger credibility, and superior customer support. Nevertheless, dropshipping necessitates more effort and cooperation from the seller and offers greater flexibility and cheaper startup costs.

Choosing the eCommerce Model That Is Right for You

When deciding on the right eCommerce strategy, understand that there isn’t a one-size-fits-all solution. Numerous factors can influence your decision, such as your business objectives, financial condition, and personal preferences. If you’re looking to leverage Amazon’s vast network and prefer a more hands-off approach to eCommerce, the Amazon FBA business model may be the most suitable choice for you. On the other hand, if you’re operating on a tighter budget and crave more control over the fulfillment process, the dropshipping business model could be a more appealing choice.

The Future of eCommerce

Looking towards the future of eCommerce, it’s clear that online shopping is not a fleeting trend. With an increasing number of consumers shifting towards online purchases, entrepreneurs have a plethora of opportunities to launch their own digital storefronts. However, in order to remain relevant and competitive, it’s crucial to stay abreast of the ever-evolving eCommerce landscape, its emerging trends, and technological advancements.

In conclusion, regardless of whether you opt for Shopify dropshipping, Amazon’s FBA program, or dropshipping on Amazon, there are ample opportunities to thrive in the eCommerce market. By meticulously evaluating the pros and cons of Amazon FBA and dropshipping, you can determine which model aligns best with your goals and budget. Whether your products are shipped by Amazon or a dropshipping supplier, understanding the fees to Amazon or the dropshipping supplier, as well as mastering the use of tools like Amazon Seller Central, can significantly aid in positioning your business for success in this continuously expanding industry. Keep in mind, the choice between FBA or dropshipping is just one step in the process of starting your eCommerce business, but it’s a significant one that could influence your business’s trajectory.